Fred is a senior performance specialist, one of the few in the industry with expertise in optimising campaigns for conversions and e-commerce results on a large scale. He is across every account at Web Antler monitoring results, growth and budgets.
Fred is 100 per cent focused on achieving marketing goals and sales targets. Then taking campaigns to the next level of performance and growth, with ongoing refinement and optimisation of all the digital dials.
A highly logical person not fond of ambiguity, Fred uses data to get to the truth. He validates ideas with facts to ensure all Web Antler campaigns are built and scaled on solid evidence.
Before joining Web Antler, Fred led the paid search team at OMD, optimising some of the largest search accounts in New Zealand, including The Warehouse, GEM Finance, Noel Leeming, Britz Campervans and Meridian Energy.