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Programmatic Advertising

Our technology and creative-led approach to programmatic ad campaigns will help you drive better conversion results

Our technology and creative-led approach to programmatic ad campaigns will help you drive better conversion results

Real-time bidding to buy digital ads

Programmatic ad buying is growing not only because it makes ad transactions more efficient, but because it can also make them more effective with the use of data. Successful programmatic platforms have data-related or machine-learning solutions at their core. Unlike traditional media buying processes, our programmatic platforms use real-time bidding to buy digital ads across a live audience of 4.1 million New Zealanders. We harness this power for you.

Web Antler uniquely provides businesses and brands with high-calibre programmatic buying expertise and big-agency specialist skills. We are 100% hands-on, focused on optimising every aspect of your programmatic ad campaigns – from banners and video ads to digital billboards and dynamic feed creative. By aligning strategic creative executions with high-value target audiences, we guarantee you the best possible digital conversions from your programmatic ad spend.

Brands we work with
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Our Key Service Features

Direct Publisher Deals

We partner with publishers on an easy, transparent and measurable platform to enhance deal and audience discovery, simplify the buying process, and measure and validate supply deals.

Ad Creative Messaging and Design

We design ads using a performance-driven approach, tapping into years of insights and learnings from our client base. Our creative assets are tailored specifically to your target audience, using tried-and-true features that deliver high-performance results.

Audience Insights Reporting

We provide real-time insights on browsing interests, purchase behaviours, most-frequented websites, occupations, devices, demographics and more. These insights will transform your marketing.

Benefits of Programmatic Advertising

01

Ad Inventory Buying Speed and Scale

We leverage one of the ‘top 5’ global data processors to reach 4.1 million online Kiwi users across the web. We buy ad inventory across 76% of the open web and deliver display and video ads to these audiences at scale, across quality website environments.

02

Predictive Modelling and Machine Learning

With real-time data and insights, you can more effectively use your ad spend to reach the right target audience. Our real-time scoring helps you understand, predict and influence the consumer journey by tying together data modelling and machine learning optimisation.

03

Hyper-Specific Targeting in Real Time

Target ads using first-party data signals of users who have a higher conversion propensity compared with other Kiwis. Using real-time bidding, we can connect your product or service with qualified new users and advertise to them to influence them to convert – all in real time.

Why We’re Different

We are a team of digital media performance specialists who can connect you with the right audience, at the right time, using the right message. We do programmatic campaigns in a fundamentally smarter way. Our team brings top-tier demand-side platform expertise and delivers programmatic results without big agency overheads. We are all about quality of clients, not quantity. You will deal directly with a programmatic media specialist dedicated to servicing your account and have direct and ongoing contact with that Web Antler expert. Each month they’ll report to you with results and actionable insights. We are hands-on, proactive and relentlessly focused on delivering our clients better conversions results and a greater return on their programmatic campaign spend.

Who is Programmatic Advertising Best for?

Our programmatic ad services are suitable for:

Ambitious brands that need campaign reach at mass scale and who need tangible conversion results.

Businesses looking for a full-funnel advertising strategy that achieves targeted messaging right through to conversion.

Brands ready to scale up to an ‘always-on’ digital campaign approach.

Ambitious brands that need campaign reach at mass scale and who need tangible conversion results.

Businesses looking for a full-funnel advertising strategy that achieves targeted messaging right through to conversion.

Brands ready to scale up to an ‘always-on’ digital campaign approach.

The Web Antler Process

We use technology in a fundamentally smarter way to get you more visible, competitive and profitable. Web Antler's senior strategists deliver best-in-class online advertising campaigns marrying message, medium and target.

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Our Values

Punch above your ad spend

We provide better research, better profiling and better targeting, so every dollar spent on programmatic ads punches above its weight.

Top-tier, award-winning strategists

We have a specialist programmatic team delivering a unique combination of strategy, logic, data analytics and digital effectiveness.

Experience you can’t usually access

We give medium enterprises and fast-growth start-ups the same calibre of programmatic marketing as the big players do.

Programmatic calibrated for greater ROI

We get your brand in front of the right audiences and enable greater conversions by using technology in a fundamentally smarter way.

Hands-on and available

We combine the passion of a start-up with a collaborative, calm, can-do company culture with no ‘account manager’ in the way.

Cookie-less

Our innovative targeting solutions are future proofed to offer options that do not rely on outdated cookie technology.

Talk to us to see how you can increase your Programmatic Advertising performance.

Talk to us to see how you can increase your Programmatic Advertising performance.

Book a Free Consultation