We develop a rock-solid digital marketing strategy to match your business goals.
We develop a rock-solid digital marketing strategy to match your business goals.
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We help new brands launch successfully – but also brands that have been around for a while and are ready to fire up their digital marketing. You will get a strategy tailored to your goals and budget, a clear understanding of the market you’re entering, tactics to ensure quick wins, and other bespoke recommendations.
We provide custom strategic solutions to launch digital marketing into English-speaking countries (Australia, UK and USA). We will help you navigate important budget calls and provide a strategic approach for success in significantly larger populations with established brands. We’ll ensure your strategy is tuned to each country’s unique marketing landscape, to produce results quickly and effectively.
We create a bottom-up strategy that will do all the heavy lifting for you and your team – especially useful if you are light on internal resources. We provide clarity on the New Zealand market and how to optimise your presence in the local digital space. We partner with you, so you can lean on our specialist resource to keep your business moving forward.
Cut through the noise. Command the digital landscape with a vision that's yours. Understand your 'why' to pinpoint your brand's purpose and ethos. Grasp who your customer is, and tailor your approach with precision. With us, your digital strategy isn't just a plan—it's a 36-month roadmap to your business goals, crafted with insight and executed with clarity.
Navigating uncharted waters without a compass is risky and costly. Without an insightful, data-driven plan in place, it’s easy to burn considerable time and money targeting the wrong things. This leaves businesses poor and frustrated. We ensure this doesn’t happen by crafting a digital marketing strategy built from our real-world marketing research insights.
Web Antler’s digital marketing strategy services are designed for brands and businesses facing various marketing challenges:
New brands who are ready to launch into the market.
Brands gearing up for new international markets.
Brands who have been operating ad hoc digital marketing strategies and need a structured plan to scale growth for the future
Businesses who don’t have in-house marketing resources.
Our data-driven market research collects qualitative and quantitative data from your target market. This research will clarify who your users are, what they think, and what digital media they consume for a clear understanding of your marketplace. We use these key insights to build your strategy.
We establish who your online competitors are, where they are advertising, their spending behaviour and what they are targeting. We can then create competitor benchmarks and shape an effective strategy to meet or beat them. We’ll show you quick wins to take, and traps to avoid, when navigating the competitor landscape.
We determine exactly which keywords are relevant to your brand and the search demand for your product/services. Then we establish the budget required for effective SEO / SEM in your industry. We’ll use this data to work with you to establish a data-driven approach to keywords and search engines.
We set you up with an always-on programme that unlocks brand awareness and reputation goals. We identify how relevant social platforms can be best leveraged and the necessary tasks, outputs, roles and responsibilities required for carrying out these components as part of a long-term scalable operation.
We define the exact media channels most relevant for connecting with your target audience. We provide a high-performance messaging system for each channel so you can communicate important brand messages to your target audience, tailored to relevant audience attributes.
We develop a bespoke digital marketing campaign plan that gives you a full breakdown of digital channels, placements, creative, costs and forecasts so you can confidently bridge the gap between theoretical strategy and real world implementation.
'Web Antler partnered with us to launch Gravity Internet in to the New Zealand rural market. They delivered upfront digital media strategy across a variety of digital formats including digital display, social, search, print and radio. They optimised our media extremely well and I’d highly recommend them. Web Antler have delivered innovative data-first thinking which we know has given us an edge over all of our competitors.’
‘As a start-up with big dreams, partnering with an agency that can guide us on how digital platforms work today is a key part of our strategy. The world of digital is fast-paced and ever changing and we recognise that we need experts in that field to guide us. Web Antler is helping us to build our brand from scratch and ultimately convert customers to our services. Because of the integrated system technologies, we are gaining fantastic insights into not just our campaigns, but also our website usability and how well it is serving our customers. All this digital wizardry is making Kora’s proposition more powerful to our target market. But also – working with Braden and his team is really good fun and that’s important to us all!’
‘Stickybeak worked with Web Antler on strategy and digital planning for our global launch in the US and UK across a variety of digital formats including display, social, search and video. They optimised our international paid search advertising extremely well and I’d highly recommend them. Braden is a practical, results-oriented leader who takes the time to understand your business goals and works closely with you to ensure they’re met.’
