Solution

Media Planning & Buying

Maximizing Impact Across Every Channel, Elevate Your Brand with Expert Media Planning and Precision Buying

Media Planning and Buying Solutions

Online and Offline Media

Develop integrated media campaigns that seamlessly combine online and offline strategies to expand your reach and influence.

Exclusive Rate Negotiation

Leverage our industry expertise and extensive network to secure the most competitive media buying rates available.

Cross Platform Tracking

Utilize our advanced tracking solutions to monitor and analyze the performance of your advertisements across every platform.

Media Planning and Buying Agency

Many businesses struggle to effectively reach their target audiences due to the sheer complexity of modern media channels, from digital platforms like social media and online news sites to traditional outlets such as radio and billboards. Web Antler specializes in crafting integrated campaigns that not only navigate these channels but also optimize your presence across them, ensuring that your message resonates strongly whether it's seen on a smartphone screen, highway billboard or mailbox leaflet.

Without the right connections and expertise, negotiating for premium ad placements and rates can seem like an uphill battle, often resulting in overspending for suboptimal exposure. At Web Antler, we use our established relationships with major media outlets and digital platforms to secure strategic placements—like high-impact ads on Stuff and NZ Herald or prime time radio slots—at rates that benefit your bottom line.

Who is Media Planning & Buying for?

Media Planning & Buying services are best for businesses that:

Need expertise in multi-channel campaign management

Want better ad rates for their advertising budget

Require data-driven insights and comprehensive ad tracking

The Benefits of Media Planning and Buying

Access to Experts

We bring a deep understanding and insight into both online and offline media landscapes. This expertise allows for the development of sophisticated, integrated campaigns that might be out of reach for businesses without dedicated marketing departments, ensuring your media strategy is not only current but ahead of the curve.

Cost Efficiency

With established industry connections and volume bargaining power, agencies can secure exclusive advertising opportunities and better rates. This direct access can be crucial for smaller businesses or those new to media buying, who otherwise might pay premium prices for less impactful placements.

Advanced Analytics

We equip businesses with advanced tracking technologies and analytical capabilities that many lack internally. This means you can understand your campaign's performance in real-time across all channels, enabling swift adjustments that align with your specific business outcomes such as lead generation, sales conversions, and brand awareness.