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Web Antler Blog

Keep up to date with the latest digital marketing trends, and insights through our resources which are designed to help you grow your business. You can also listen to our From Local to Global Podcast Here

How to Expand Your Business Overseas (Blueprint)

Are you ready to take your company global? Navigating new markets may be a nightmare or a goldmine. Uncover the secrets to successfully developing your business internationally.

Braden Dawson

12 Sep 2023 • 5 min read

New Horizons: Essential Insights for NZ Businesses Entering Latin America

We delve into essential strategies for launching and growing your business in Latin America. From identifying high-potential markets to adapting your approach for cultural compatibility, heres what it takes to be successful.

Danny Parker

10 Nov 2024 • 3 min read

Data Layer Push Example: Basic Form Submission

It's time to track your website forms. To set this up, you may need to add additional code (a data layer push) to your form —whether for contact inquiries, newsletter sign-ups, or other user actions—this is essential.

Braden Dawson

4 Nov 2024 • 1 min read

The Strategic Way to Building Strong Global Brands

We explore crucial differences between global and domestic branding, key steps for launching internationally, maintaining authenticity, best practices for brand messaging, and valuable lessons learned from successful expansions.

Danny Parker

30 Oct 2024 • 3 min read

How New Zealand Exporters Can Thrive in the Canadian Market

Canada provides an appealing balance of opportunity and manageable risk for Kiwi exporters. Drawing on insights from Marketing and Management Consultant, Najib Jutt, this guide explores why Canada should be on your radar.

Danny Parker

15 Oct 2024 • 3 min read

BNZBA Exporter Workshop - Addressing International Expansion

At the British New Zealand Business Association’s Exporter Workshop earlier this month, Danny spoke on the complexities of international expansion and experiences of working with New Zealand companies across various markets.

Danny Parker

25 Sep 2024 • 4 min read

Your Action Plan for Going Global

We spoke with Peter Robinson, a Beachhead Advisor for NZTE, to share his expert insights on what can help NZ SMEs successfully launch and expand their operations abroad.

Danny Parker

6 Aug 2024 • 3 min read

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