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Data and Analytics Marketing

Our expertise with website data and Google Analytics will help you drive better conversion results

Our expertise with website data and Google Analytics will help you drive better conversion results

Data reporting, analysis and insights.

You may have already found that plug-and-play Google Analytics data can be excruciatingly underwhelming – especially when the data you thought would be there, isn’t. Happens a lot. But if it is configured correctly from the get-go, you will have plenty of relevant data sets to choose from and work with. Don’t be caught out with no data or insights – become a data-driven business with Web Antler.

Web Antler provides businesses and brands with data and analytics expertise and big-agency specialist skills. We are 100% hands-on, focused on Google Analytics and Google Tag Manager (GTM) set-up configurations – right through to data reporting, analysis and insights. By leveraging experts who truly understand your website traffic sources and website-user journeys, you’re guaranteed the best possible insights.

Brands we work with
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Our Key Service Features

Google Analytics and Tag Manager Configuration

We will supercharge your plug-and-play Google Analytics setup – configuring it to track bespoke data metrics that directly link to your business goals. You’ll be able to track important interactions such as video plays, downloads and sign-ups, and data such as leads, downloads and purchases. And you’ll gain staggeringly useful insights from transaction data.

Campaign Data Connection

We will enable you to see exactly how much revenue is being driven by each advertising placement. We use fundamentally smarter technology to connect the dots between your website, transaction data and campaign traffic.

Phone Call Tracking

You will be able to see which campaign or traffic sources resulted in a specific phone call lead - even if the person called from a separate device. Our technology solution offers you comprehensive phone call tracking, integrated directly with your Google Analytics.

Data Analysis, Insights and Recommendations

You’ll be able to tackle hard-to-answer business questions with our comprehensive data model analysis and expert insights. If the data is unavailable, we will provide you with recommended data integrations and solutions.

Benefits of Data Analytics

01

Better Website Performance

You can hold your website accountable to KPIs using benchmarking data. With clear targets, you can better understand how your web pages are driving value to your business and the exact areas to focus on to lift website effectiveness.

02

Smarter Ad Campaigns

You can eliminate guess work when it comes to understanding users and making key marketing decisions. You’ll be able to tap into detailed data sets and unlock fresh insights about who your converting users are, where they are coming from, and the specific campaign elements that led them to convert.

03

Improved Conversion Growth

You can learn what your data is secretly trying to tell you about your most valuable audiences. Once you have an indepth understanding of the contributing factors driving conversions, you’ll be ready to make some impressive gamechanging decisions.

Why We’re Different

Web Antler offers a data specialist who fully understands digital media data, technical tagging and tracking, web analytics and data science. Our data specialist is dedicated to servicing your data requirements, and you’ll have direct access to your specialist throughout the project. Web Antler will provide you with state-of-the-art website reporting, data analysis and monthly proactive recommendations.

Who is Data Analytics for?

Our website data and analytics services are suitable for many businesses, but are an especially good fit for:

Ambitious brands company directors, business owners, marketing managers) that need to understand the factors that contribute to their website and campaign success.

Those looking for a trusted senior partner who can walk the talk when it comes to technical setup and data mining.

Brands that need technical experts who understand the complexities of Google Tag Manager, Google Analytics and Ad Tags.

Ambitious brands company directors, business owners, marketing managers) that need to understand the factors that contribute to their website and campaign success.

Those looking for a trusted senior partner who can walk the talk when it comes to technical setup and data mining.

Brands that need technical experts who understand the complexities of Google Tag Manager, Google Analytics and Ad Tags.

The Web Antler Process

We use technology in a fundamentally smarter way to get you more visible, competitive and profitable. Web Antler's senior strategists deliver best-in-class online advertising campaigns marrying message, medium and target.

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Our Values

Hands-on and available

We combine the passion of a start-up with a collaborative, calm, can-do company culture with no ‘account manager’ in the way.

Top-tier, award-winning strategists

We are specialist data-driven team delivering a unique combination of strategy, logic, data analytics and digital effectiveness.

Experience you can’t usually access

We provide medium enterprises and fast-growth start-ups with the same calibre of data analytics as the big players do.

Data calibrated for greater ROI

We get your brand in front of the right audiences and enable greater conversions by using technology in a fundamentally smarter way.

Talk to us and see how you can transform your business by becoming truly data-driven.

Talk to us and see how you can transform your business by becoming truly data-driven.

Book a Free Consultation