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Search Engine Marketing

Our unique experience and expertise in Search Engine Marketing will help you reach and convert quality customers.

Our unique experience and expertise in Search Engine Marketing will help you reach and convert quality customers.

We offer a better way.

The Search Engine Marketing (SEM) marketplace is a wild west for businesses. Plenty of providers, but few good ones. Large operators with high client volumes, delegating search to inexperienced juniors or plug-and-play software. Poor service. Abysmal reporting. Predictably disappointing results. We offer a better way.

Web Antler uniquely provides businesses and brands with high-calibre SEM expertise and big-agency specialist skills. We are 100% hands-on, focused on optimising every aspect of your search engine marketing – from keywords and ad copy to platform settings – refining and adjusting constantly to give you the best possible conversion results from your ad spend.

Brands we work with
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Our Key Service Features

Google Ads Account Management

We manage targeted keywords to keep your ads appearing in searches that will drive optimum results. We ensure your monthly ad budget is actively accounted for all day, every day, preventing over- or underspend. We actively manage all ad copy and ad extensions to ensure your messaging is getting cut-through and is attracting high-quality users to your website.

Performance Optimisation

We optimise for optimal. Your account is optimised relentlessly to yield better results. Our platform specialists optimise bid prices for your keywords so you can outsmart competitors, using bespoke buying tactics to gain better cost efficiencies. Each keyword is optimised for greater conversion results using machine learning algorithms and A/B tests.

Reporting & Insights

Each month, we analyse performance to ensure your account is delivering on our initial strategy. Insights gleaned from this inform the actions we take and adjustments we make for the following month. This analysis gives you better understanding of what competitors are doing in the market, and how search insights can improve your wider digital marketing performance.

Benefits of Search Engine Marketing

01

High-intent Website Traffic

We get you the traffic you want by calculating the exact words and phrases people are using to search Google. We craft unique, persuasive ads that match the intent of the user’s search. We capture the most valuable searchers with the most intent to buy what you’re selling. And we lead them to your website.

02

Ongoing Conversion Performance

We calibrate your Google Search Account setup using a proprietary methodology. With paid search ads live, we run optimisation sprints to test elements and measure their impact on conversions. Winning solutions are maintained and amplified, components not contributing to conversion growth are scrapped. We keep you fully informed.

03

Valuable Marketing Insights

We use thousands of Google data points to surface insights into your target users and what they are searching for. By regularly analysing Google Search queries and understanding search intentions and search demand we deliver valuable audience insights to enhance your marketing decisions.

Why We’re Different

We are a team of search engine marketing specialists who can connect you with the right searchers, at the right time, using the right message. We do SEM in a fundamentally smarter way. Our team brings top-tier agency expertise and delivers results without big agency overheads.

We are all about quality of clients, not quantity. You deal directly with a Google Ad specialist dedicated to servicing your account, and have direct and ongoing contact with that Web Antler expert. Each month they’ll report to you with results and actionable insights.

We are hands-on, proactive, and relentlessly focused on delivering our clients better conversions results and a greater return on their SEM spend.

Google Performance honours winner 2015 Google Performance honours winner 2016 Google Performance honours winner 2017 Google Omni channel solutions winner 2019 Google Megastar winner 2020

Who is Our Search Engine Marketing for?

Our SEM service is suitable for many, but an especially good fit for:

Ambitious brands (company directors, business owners, marketing managers) that need professional Google Ads management services and tangible conversion results.

Those looking for a trusted senior partner who can walk the talk when it comes to driving quality conversions and business results.

Brands running Google Ads in-house or with another agency – or new to search and starting from scratch.

Ambitious brands (company directors, business owners, marketing managers) that need professional Google Ads management services and tangible conversion results.

Those looking for a trusted senior partner who can walk the talk when it comes to driving quality conversions and business results.

Brands running Google Ads in-house or with another agency – or new to search and starting from scratch.

The Web Antler Process

We use technology in a fundamentally smarter way to get you more visible, competitive and profitable. Web Antler's senior strategists deliver best-in-class online advertising campaigns marrying message, medium and target.

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Our Values

Punch Above Your Ad Spend

Benefit from better research, better profiling and better targeting, so every dollar spent on Google Search ads works smarter and harder.

Top-tier, Award-winning Strategists

Get looked after by a specialist SEM team delivering a unique combination of strategy, logic, data analytics and digital effectiveness.

Experience You Can’t Usually Access

We give medium enterprises and fast growth start-ups the same calibre of paid search marketing as the big players.

Search Ads Calibrated for Greater ROI

We get your brand in front of the right audiences and enable greater conversions by using technology in a fundamentally smarter way.

Hands-on and Available

We combine the passion of a start-up with a collaborative, calm, can-do company culture – and there’s no ‘account manager’ in the way.

What Our Clients Say

Talk to us to see how you can dramatically improve your SEM campaign performance.

Talk to us to see how you can dramatically improve your SEM campaign performance.

Book a Free Consultation