SEO (Search Engine Optimisation) is a specialist skillset required for improving a brand’s website and “relevancy factors” in a way that Google prefers, with the end goal of ranking higher on the results page.
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The Google search engine is a powerful portal that brands cannot ignore
On the first page alone, the first 5 results account for 67.60% of all the clicks.
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83% of shoppers who visited a store in the last
week say the used Google search before making a purchasing decision.
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Pivotal research to understand what users are really searching for before they reach your website. The highest demand keywords help shape the architecture of your site and the content on your site, allowing for maximum effectiveness for both Google Rankings and also User Experience.
This will identify strategic themes of search intent, for the purposes of expanding the website content and further leverage the ability of Google Ads. This may uncover the requirement for new page development, landing pages, blog content etc.
One of the most important projects that needs to be carried out for websites new to SEO to ensure maximum ranking capabilities on Google. Prevent and protect your website from being penalised by Google. Ensure all pages are being indexed correctly by Google.
Specialist ongoing optimisation and practical application of your keyword strategy. This will involve the expansion of website page, content and sections. Ongoing keyword trends and insight will feed into this to ensure the most relevant and timely content is created. All content will adhere to the highest SEO standards.
Braden Dawson
Founder of Web Antler & SEO Specialist