M2X, a Transport Management Solutions innovator from New Zealand, was determined to establish a foothold in the highly competitive United States agricultural transport sector. Despite offering specialized services to primary industries, their uniform approach to content strategy across different markets was impeding visibility on the search engine. The website did not conform to technical SEO best practices, lacked international SEO implementation, and did not feature a blog engine, hampering content production.
Addressing this, Web Antler devised a targeted U.S. approach to take on established TMS players by tailoring tactics to dominate six agricultural sectors. This commenced with U.S. specific audit and evolved into the integration of US-specific content, i.e. testimonial videos. This further strengthened our SEO position and enhanced our market visibility, emphasising its local relevance.
Our solution effectively leveraged localised keyword research, technical SEO, international SEO and content development to position M2X in front of their intended audience. This was supplemented with on-page SEO tactics to secure the top rankings.
Moving forward we are regularly identifying new industry trends to align with our content strategy and are integrating our SEO efforts with user experience enhancements. These will be the key aspects in maintaining long-term success within the U.S..
Surge in search appearances
Boost in clicks
Conversion Rate from Organic Traffic
We're continuing to see success in a typically saturated and competitive market.
milk transportation optimisation
dairy transportation optimisation
dairy transportation management system
agriculture transportation management system
livestock transportation optimisation
cattle transportation management system
livestock transport management system
forestry transportation management system
livestock transportation optimisation
"As a startup aiming to make our mark in the U.S. agricultural sector, the prospect of competing in a vast and established market was daunting. Web Antler’s expertise in cutting-edge SEO tactics and their nuanced understanding of market entry dynamics were unparalleled. We highly recommend Web Antler to any business looking to navigate and succeed in overseas markets.”
