Outthink, Outperform and Overdeliver
Web Antler was engaged with a brief of obtaining 5 x the current number of monthly info pack requests within 12 months. Prior to Web Antler their online performance had stagnated with a low number of info pack requests being generated from the website.
As blood, sweat and… money are poured into getting users to a website, how much effort is put into ensuring users actually convert? Web Antler applied CRO practises as part of the marketing and media plan to look at the whole user experience from first touch to last.
Entering the SEO arena, KORA faced stiff competition from two established brands bearing its name and massive players in the fuel card industry. This wasn't just about standing out but clawing its way up against giants with enormous budgets.