Too often, businesses focus on isolated aspects of a campaign— be it ad platforms, targeting or creative design —without considering how everything should work together. The Supercharge Lite strategic framework provided AIAS with a holistic, results-driven approach that connected targeting, ad creative, landing page optimisation, and post-conversion engagement into a single system. This Web Antler strategic system uses integrated learning to bring compounding results to the Conversion Rate.
AIAS’s campaign was continuously refined using insights from its Intelligence Centre, which combined website analytics, CRM data, and email marketing insights. These data sources provided valuable feedback on user behaviour and enabled AIAS to build retargeting audiences based on engaged visitors. This approach ensured the campaign improved over time and became a repeatable model for future student recruitment. Web Antler leveraged Meta’s ad platform to precisely target high-intent users interested in Ayurveda and holistic wellness across Queensland and NSW. The campaign introduced "Why You" ads, which positioned AIAS as the authority in Ayurvedic education. Messaging and visuals aligned closely with the needs of prospective students (continually revealed through our intelligence centre), ensuring every ad reached the right audience at the right time.
Rather than directing paid traffic to the AIAS website, Web Antler built a dedicated landing page designed exclusively to convert visitors into leads. This approach eliminated distractions and created a seamless user experience where the landing page content reinforced the ad’s promise. The simplified, goal-driven design increased the likelihood of prospective students taking action. This solution meant we were able to deliver a cost effective solution to lifting lead results without the expense of re-developing their website.
To maintain engagement and guide leads toward enrolment, AIAS deployed a structured four-part email sequence. The initial email reinforced AIAS’s credibility, while subsequent emails provided detailed course benefits, answered common objections, and included reminders to encourage sign-ups. The carefully timed sequence helped move potential students from interest to action (enrolment).
By implementing the Supercharge Lite framework, AIAS saw a remarkable improvement in campaign performance. Their website conversion rate increased from 0.21% to 10.9%, a 51x improvement. The campaign successfully attracted high-intent, quality leads, rather than passive website visitors, creating a sustainable and scalable approach for future growth.
Web Antler's Supercharge Lite framework proved that success isn’t about isolated tactics—it’s about integrating strategy, execution, and continuous optimisation. By ensuring that targeting, messaging, conversion design, and post-conversion engagement all worked together, AIAS was able to generate significantly more qualified leads.
