Kora is a fuel card company offering kiwis a better way to buy petrol or diesel. They were entering an already crowded market space back at the start of 2021, with retailer driven initiatives, low barriers to use and of course lockdowns! Everyone knows what a fuel card is and how it operates, right? Wrong! This isn’t your everyday fuel card. Kora members can use the card as much as they like to trigger discounts at the pump and receive one handy invoice to pay at the end of each month. In order to do this, each member has to be credit checked, so it is an application process for an account, rather than a simple loyalty card you can pick up anytime.
From the outset, Web Antler had ensured that website optimisation was in the plan alongside the media. After building out the foundational aspects of SEO best practices, the team focused on data analysis and heat mapping to better understand how customers were engaging on the site. The initial stages of website optimisation led to developing testing to simplify and make the proposition clearer for users getting stuck and leaving.
Lift in Average Pages per User
Increase in Average User Duration
Website Bounce Rate
That means that every user that visits the KORA website is now 3x more likely to sign up to become a member!
Our CRO activity led to an incredible outcome. Within a month of the landing page changes to the website; the conversion rate for application completes tripled from 2% to 6%.
“From the outset we were impressed with Web Antler’s approach to media and conversion. They utilised a number of channels and technologies to get people to the site but also gave us insight and actions on our customers once they got there. The heat mapping process was a real game changer for us and provided incredible insights.”