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Case Study

How Jimmy Joy Beat the Odds in a Crowded Nutrition Market

The Challenge

Breaking into the Australian meal replacement market is not for the faint-hearted. It’s a space dominated by deep-pocketed incumbents with years of brand equity, shelf space monopolies, and aggressive digital strategies. For Jimmy Joy—a bold new entrant with zero local awareness, no legacy audience, and limited time to prove traction—it was sink or swim.We were going up against global giants with multimillion-dollar budgets, influencer rosters, and household name recognition. Web Antler was tasked with cutting through the noise, reaching the right audience, and do it profitably (and within 3 months!). There were no second chances. Every dollar had to count.

We Implemented Supercharge, Fast

With the Australian business founder closely involved and pace a priority, we started with the basics that matter: 

 

  • Where is the demand?
  • Who are we targeting?
  • What will it take to drive profitable traffic and conversions today?

 

Our approach was high-tempo and results-focused, with every decision grounded in data. There was no fluff, just a laser-sharp focus on outcomes.

We Built Campaigns That Pulled Their Weight

We launched Facebook and Google Ads with a clear brief: get the right people clicking, fast. 

 

But in this space, it’s not just about traffic. It’s about high-intent traffic, creative that cuts through, and a message that matches the energy of the brand.

 

We brought Jimmy Joy’s story to life with lifestyle-led ad creative, vibrant visuals, and a tone that matched the brand’s cheeky, health-conscious voice.

 

Every campaign element, from copy to imagery to targeting was built to convert.

Laying the Foundation for Growth

In just three months, we helped Jimmy Joy enter a competitive market with confidence. By moving quickly, aligning closely with the founder, and delivering profitable results from day one, we didn’t just run ads—we set up a foundation the business can build on. 

 

With strong creative, clear performance benchmarks, and a proven channel mix, Jimmy Joy now has the insights and infrastructure to scale when ready.

The Numbers That Tell the Real Story

Three months in, the results speak for themselves:
$0.97

Cost Per Click

170%

Sales Target

3.8

Return on Ad Spend

  Campaigns optimised daily for online sales, not just clicks

 A tight founder-agency collaboration with fast feedback loops

 Ad creative that looked and felt like the brand—bold, energetic, and vibrant

 Relentless focus on ROAS, not just reach

Discover how Supercharge can transform your E-Commerce results today.

Discover how Supercharge can transform your E-Commerce results today.

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