Gravity Internet provides Satellite and Wireless connectivity to New Zealanders that would otherwise struggle to get online. They stand apart in their level of customer care (personalised service with consultants based in NZ) that are able to give down-to-earth advice and provide simple solutions to get people connected. This is an important service for the 65,000 kiwis that can’t connect via the usual way for broadband internet at home.
Web Antler was tasked back in 2020 with creating awareness of the Gravity brand to those that weren’t connected at home and relying solely on their Mobile phones.Moreover, Gravity was faced with an international competitor, that at the time was dominating kiwi’s night time view and the news headlines (let's face it, who didn’t hear about Starlink in the news?)
Top of Google result for ‘Satellite Internet’ searches.
Lift in Organic Traffic Year on Year
Lift in Customers
By doing so we would educate and inform remote kiwis of what solutions were available to them from a trusted kiwi brand.
Through a mix of technical SEO changes and the production of SEO optimised content that assisted our uneducated audience with understanding how Satellite Internet worked. As a result we were able to rank at position 1 at the top of Google results for ‘Satellite Internet’ searches.
Additionally, we responded to Elon Musks media presence by producing a keyword optimised blog article about the ramifications and considerations for our fellow rural Kiwis. As a result we beat Starlink, Stuff and NZHerald to the top of Google, maintaining our position as a leading local brand!
“Our engagement with the dedicated team of digital professional’s at Web Antler has always led to ground breaking results for Gravity. The collaborative approach and deep-dive insights into marketing and industry trends has, and continues to place Gravity at the forefront of the Rural Connectivity and Satellite Internet conversation across NZ”