We Started With a Strategy That Mattered
The first step wasn’t to throw money at ads or overhaul the website. It was to understand exactly where Consignly stood and what was going to move the needle in Australia.
Our Growth Strategy Workshop gave them clarity—a focused plan to go from stuck to scaling.
Australia isn’t New Zealand. Different competitors. Different challenges. We dug deep with comprehensive keyword research and competitor analysis, revealing:
But we weren’t phased. We just got smarter.
Rather than send paid traffic to their existing website, we designed a dedicated landing page that spoke directly to their Australian audience. Simple. Relevant. Built for conversion.
It gave prospects exactly what they needed, in the language they understood—making it an easy yes.
Then came the ads.
Our SEM campaign wasn’t just “set and forget.” It was built to learn and adapt. In six months:
increase in monthly leads
improvement on CPC
CTR (smashing benchmarks)
What Made It Work? A clear strategy (no guesswork), Deep Aussie market insights (not a copy/paste from NZ), Relentless optimisation (we live for that stuff), A team that treated Consignly’s goals like our own.
I have worked with some other marketing agencies before and what I really liked here a little bit like our software. A lot of planning has to go into the execution and taking the time to really understand what we’re about and to understand what we’re trying to achieve was a real factor in the whole engagement. So there was no rushing into it. It was a very good process, obviously a well thought through process. Everything was documented well and provided to me and yeah, I really enjoyed that. It shows just a great level of discipline and expertise.
