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Case Study

(From 0 to 6,500) Fueling KORA's Lead Growth in Competitive Market

The Challenge

KORA, a startup fuel card provider in New Zealand, faced the daunting task of penetrating a cluttered market with limited resources. The complex 10-step sign-up process, involving a credit application, required a strategic approach to attract high-quality leads.

Smashing through the 5,000 target, our high quality leads grew KORA's client base grow from zero to over 6,500.

Web Antler stepped in with a comprehensive strategy to identify and effectively reach KORA's target audience online. Using data-driven tactics, the agency ensured advertising primarily reached users with positive credit scores, and optimized campaigns towards user segments most likely to convert. In addition, Web Antler focused on improving KORA's customer journey. They optimized landing pages, refined the sign-up process for better conversions, and conducted outreach initiatives to capture high-quality leads.

Web Antler continues to partner with KORA, providing ongoing strategy services and lead gen campaigns. The focus is on further enhancing KORA's B2B lead generation strategy through marketing automation and Sales CRM solutions. This strategic partnership aims to sustain KORA's growth momentum in the competitive fuel card market.

Fundamentally Shifting Business Results

Talk to us and see how we can bring standout results for your business.

Talk to us and see how we can
bring standout results
for your business.

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