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Case Study

How Target Furniture Scaled Multi-Store Marketing Across NZ

The Challenge

Target Furniture, a nationwide retail brand with seven franchise locations across New Zealand, had all the ingredients for success: strong brand recognition, an expansive product range, and a growing ecommerce presence. But their digital advertising? A mess.They came to us with a massive ad account—bloated, fragmented, and wildly inefficient. Campaigns weren’t aligned with store promos, product categories were mixed up, and there was no system in place to support fast tactical changes. For a business juggling online sales and in-store foot traffic, this just wasn’t good enough.They needed control. They needed scale. They needed results.

We Rebuilt the Foundations for Performance at Scale

Managing a large-scale ad account across multiple franchises and geo-locations isn’t just about spending money, it’s about spending it smart. We rolled up our sleeves and completely restructured Target’s digital presence, ensuring every campaign had a clear purpose, tight targeting, and measurable outcomes.

A national ecommerce brand demands more than a cookie-cutter SEM approach. We built a sophisticated structure that mapped cleanly to product categories, regional stores, and promotional cadences, ensuring every dollar pulled its weight.

We Streamlined the Process for Tactical Speed

Retail moves fast! Your marketing engine has to keep up. Whether it’s a flash sale, seasonal event, or franchise-specific push, we created streamlined workflows that allowed Target to pivot quickly and launch tactical campaigns in hours, not days.

Working across SEM, YouTube, and Google Display, we ensured they could match the right offer with the right audience at the right time—without breaking their stride.

Need to Scale Without the Chaos?

  • Strategic structure built for scale—no more one-size-fits-none campaigns.

     
  • Frictionless execution—making it easy to go from idea to live promo.

     
  • Channel synergy: SEM, YouTube and Display working together to drive real-world results.

     
  • An agency that treats your brand like our own—because performance is personal.

We Delivered Results That Moved the Needle

With the right structure in place and performance channels humming, the results spoke for themselves:
$0.78

Cost Per Click

$19K

Monthly Online Sales

1.6%

Lift in Conversion Rate

If you’re a Kiwi business looking to grow nationally—or expand internationally—don’t let inefficiency hold you back. Talk to us about building a marketing engine that actually works.

They've gone above and beyond on every request that we had

Discover how Supercharge can transform your E-Commerce results today.

Discover how Supercharge can transform your E-Commerce results today.

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