With a modest budget, every click had to count. Instead of blanket targeting, we went deep. Our team designed a testing framework using:
This wasn’t about one big bet—it was a hundred small ones. Test, learn, optimise. Repeat.
We didn’t rely on one channel to carry the weight. Instead, we ran coordinated campaigns across:
Shopping Ads featuring gorgeous product imagery to grab attention.
What worked in Auckland didn’t fly in Sydney. And the USA? That was a whole different fruit bowl.
We let the data guide us, adapting creative and bidding strategies to match each region’s sweet spot.
CPC
Sales
ROAS
Because sometimes, the smartest campaigns don’t shout the loudest—they just find the right people, in the right place, with the right fruit.
I have worked with other marketing agencies before, and Web Antler was a head above the rest. They understood the challenges and continually built ROAS where as other agency only focussed on impressions and clicks.
