1. Brand Name Showdown: Already well established were two seasoned champions with the KORA title — Kora (the Band) and Kora (Cosmetics) — each with a prior claim to the 'Kora' search spotlight.
2. Fuel Card Titans: Towering over the marketplace were the fuel card behemoths, armed with colossal budgets and reputations to match.
3. The Underdog's Arsenal: In stark contrast, KORA had just the resources of a fledgling startup.
4. A Two-Front War: We were to captivate both the B2B and B2C sectors in this high-stakes contest.
Increase in Organic Users Year on Year
Lift in Yearly Applications
Monthly Searches Now Feature KORA
Through a strategic and relentless approach to SEO, we've taken KORA from being a newcomer to a dominant player, proving that even in a saturated market, with the right techniques and expertise, any brand can achieve top ranks and outstanding growth.
Our SEO technical and onpage best practice saw us overtake Miranda Kir's KORA Cosmetics brand. Then through business profile development and authority building exercises were were able to take on KORA the band that had been long established as the dominant player for 10+ years. The end result was higher than Wikipedia. A huge success.
Google Rank #1 "fuel cards for personal use nz"
Google Rank #1 "personal fuel card nz"
Google Rank #3 "fuel savings nz"
Google Rank #2 "buy now pay later petrol nz"
Google Rank #5 "best fuel savings card"
Google Rank #1 "fuel card for self employed"
Google Rank #4 "sme fuel card"
Google Rank #5 "fuel card for small business"
“From the outset we were impressed with Web Antler’s approach to SEO. They utilised a number of techniques and technologies to get people to discover the website and also gave us insight and actions on what we could improve on.”