Audience Research:
Web Antler began by conducting market research to understand the mindset, pain points, and decision-making factors of C-suite executives within the target sectors.
Onsite Heatmapping:
To gain further insights into audience behaviour, heatmapping was used to identify how executives interacted with the website and marketing materials.
Multi-Variant Ad Messaging:
A multi-variant testing strategy was implemented to experiment with different messaging approaches. This allowed Web Antler to test hypotheses about what resonated most with the C-suite, from product benefits to addressing concerns like data security and regulatory compliance.
Iterative Refinement:
Based on performance data from A/B testing, ad creative was continuously refined to optimise for engagement and conversions, ensuring the final messaging struck the right tone for the executive-level audience.
Improvement in Clicks to AWS Store
Bounce Rate Reduced
User Engagement
The focused, data-driven approach transformed DataMasque’s marketing efforts, turning a once-unresponsive audience into one that was not only informed but ready to engage with the brand.
“Before market research we were (admittedly) operating on our own presumptions but still wondering why our campaign results were not succeeding.”
