Train AI to understand and recommend your brand.
Train AI to understand and recommend your brand.
The way people discover brands is changing fast. Platforms like ChatGPT, Google Gemini, and Perplexity are now providing direct answers instead of search results — rewriting the rules of visibility and brand discovery. To stay relevant, your business must be recognised, trusted, and referenced by AI itself.
Web Antler’s Generative Engine Optimisation (GEO) service ensures your brand isn’t left behind. We optimise your website, content, and data so AI models can understand, reference, and recommend your business when customers turn to AI for answers. Be the brand AI recognises — not the one it overlooks.
We build your brand’s “AI profile” by mapping how large language models (LLMs) perceive and describe your business. Using entity linking, structured data, and semantic analysis, we position your brand for inclusion in AI-generated answers.Whether customers ask “Who’s the best agency for X?” or “Where can I buy Y near me?” — we help make sure your business is in the answer.
Traditional SEO focuses on keywords. GEO focuses on meaning.We refine your content to speak the same language as AI — using natural language cues, context relevance, and entity relationships that improve how generative models interpret your expertise.From product descriptions to service pages, our process ensures your content is machine-readable, semantically accurate, and trusted by AI systems.
We optimise your website’s technical framework for both Google AI and LLM indexing. That includes schema markup, structured data, metadata alignment, and improved contextual relationships between your site entities.This foundational layer ensures AI models can accurately extract, summarise, and reference your content.
While GEO is an emerging discipline, performance tracking already matters. We use proprietary tools and prompt-based testing to monitor when and how AI tools reference your brand — giving you visibility into your “AI presence” and new performance benchmarks for LLM-based discovery.Monthly insights show what’s working, where you’re surfacing, and where to push further.
Stand out when customers ask AI tools for advice, recommendations, or suppliers. By embedding your brand in the AI discovery journey, you appear in front of decision-ready audiences before they even reach Google.
When AI models consistently surface your business as a trusted answer, it compounds authority. You don’t just appear higher in results — your brand becomes part of the knowledge base AI relies on to inform others.
SEO isn’t dead — it’s evolving. GEO complements your existing search strategy, preparing your business for the next evolution in digital visibility. By optimising now, you ensure continued reach across both traditional search and AI-generated responses.
You’ll work directly with one of Web Antler’s AI optimisation specialists who understands both SEO fundamentals and emerging AI-ranking systems.Our approach combines deep technical expertise, brand strategy, and machine-learning awareness — built to align your content with how generative engines interpret trust, authority, and relevance.We don’t guess what AI wants — we train it to know you.
Expect transparent reporting, hands-on implementation, and strategies tailored to your growth objectives across NZ and AU markets.
Marketing Managers Seeking a Competitive Edge If you’re managing digital growth and already investing in SEO or content marketing, GEO is your next advantage. We help you extend that visibility into the world of AI-driven search — ensuring ChatGPT, Google Gemini, and other large language models recognise your brand when people ask category-defining questions.You’ll get a clear strategy, measurable performance insights, and the ability to confidently report that your brand isn’t just ranking — it’s being recommended by AI.
Business Owners & Founders Focused on Growth You don’t have time to chase every new trend — but you know being discoverable where customers are searching matters. GEO ensures your business is positioned to show up in AI-powered results across tools your customers now use to make buying decisions.We take care of the technical and strategic complexity so your business becomes part of the conversation — literally — when AI models answer user queries in your space.
Forward-Looking Brands and Enterprises For established companies already leading in their category, GEO builds authority beyond Google. We integrate semantic data, brand training, and entity relationships that help AI systems accurately represent your products, services, and expertise.When people ask AI who to trust, your brand will already be part of the answer.
We use technology in a fundamentally smarter way to get you more visible, competitive and profitable. Web Antler's senior strategists deliver best-in-class online advertising campaigns marrying message, medium and target.
We deliver better research, better profiling, better targeting, so every dollar spent on Google optimisation punches above its weight.
We are a specialist SEO team delivering a unique combination of strategy, logic, data analytics and digital effectiveness.
We give medium enterprises and fast growth start-ups the same calibre of SEO as the big players do.
We get your brand in front of the right audiences and enable greater conversions by using technology in a fundamentally smarter way.
We combine the passion of a start-up with a collaborative, calm, can-do company culture with no ‘account manager’ in the way.