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Braden Dawson

Founder & Director

Bio

Braden is the founder of Web Antler – a digital marketing expert who is passionate about quality and standout campaign results. Using superior strategy and tactics, he delivers the greatest visibility and conversions across digital channels for the budget.

He has spent more than a decade working with campaign data – analysing it, finding the gaps and opportunities, then defining where and how to leverage them for peak performance. His focus is always on results, designing seasonal and annual campaign strategies and tactics to drive search and advertising performance.

Braden made his mark at multi-national agencies FCB and OMD working on large, digital brands including Spark, AMP, AA Insurance, Rabo Bank and BMW. He founded Web Antler in 2017 to do digital better, smarter and give ambitious brands access to the talent, thinking and resources usually only available from the large agencies.

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Data Layer Push Example: Basic Form Submission

It's time to track your website forms. To set this up, you may need to add additional code (a data layer push) to your form —whether for contact inquiries, newsletter sign-ups, or other user actions—this is essential.

Braden Dawson

4 Nov 2024 • 1 min read

Behind the Curtain of Little Beauties' Export Adventure

Little Beauties, Tristan Wastney, takes us through his journey, transforming a family-run venture into an international success. We delve into his experiences, strategies, and lessons learned during their global expansion.

Braden Dawson

4 Jun 2024 • 4 min read

Insider Secrets to Building Unshakeable Trust and Scaling Globally

Discover the game-changing strategies for taking your business global. Learn how to build trust, leverage invaluable resources, and commit to success in new markets. Read now for actionable insights

Braden Dawson

25 Sep 2023 • 3 min read

How to Expand Your Business Overseas (Blueprint)

Are you ready to take your company global? Navigating new markets may be a nightmare or a goldmine. Uncover the secrets to successfully developing your business internationally.

Braden Dawson

12 Sep 2023 • 5 min read

Unlock Global Profits: 3 Actionable Insights to Triple Your Revenue Overseas

Discover how to successfully expand your business internationally with actionable insights from industry expert Colin Kennedy. Learn the secrets to tripling your overseas revenue. Read now!

Braden Dawson

7 Sep 2023 • 3 min read

$100K International Business Decision That You Can Learn From

Expanding overseas? It's thrilling. It's promising. But it's not without its hurdles. Meet Ethan, who took the plunge into international waters with his meal replacement business.

Braden Dawson

31 Aug 2023 • 2 min read

Google Search Ad Benchmarks NZ 2024

Dive into an extensive analysis of Google Ads benchmarks across New Zealand's key industries. Uncover insights on Average CTR, CPC, and CVR, and learn how your business can not only meet but exceed these standards.

Braden Dawson

9 Apr 2024 • 4 min read

Can Social Media Provide Strong ROI for B2B or is it too Risky?

Acclimatising Social Media Strategy for B2B Communications" - can social media can offer a strong B2B ROI or if it too risky.

Braden Dawson

28 May 2023 • 5 min read

Social Media for B2B Success: NZ Trends & Stats for 2024

Unlock the power of social media for B2B marketing with our comprehensive guide.

Braden Dawson

16 Jan 2024 • 5 min read

The Power of Commercial Insight: Transforming B2B Marketing and Driving Change

Explore the transformative power of commercial insights for B2B businesses, featuring insights from Pat Spenner's presentation at the 2023 Tech Marketers Conference in Auckland

Braden Dawson

16 May 2023 • 4 min read

AI Future Trends: Key Insights from a Cambridge Professor

Discover the awe-inspiring potential of AI and its profound impact on society in this thought-provoking blog.

Braden Dawson

11 May 2023 • 4 min read

B2B vs. B2C Marketing in New Zealand - What's the Difference?

What's the difference between B2B and B2C marketing? We comprehending their distinctive characteristics and how to develop marketing tactics that are actually effective in the New Zealand market.

Braden Dawson

30 Apr 2023 • 4 min read

Upgrade to Google Analytics 4 (GA4) Today

On 1 July 2023, GA3 will stop processing data. You should configure a new Google Analytics 4 (GA4) property, or one will be created for you, which we highly recommend avoiding.

Braden Dawson

16 Feb 2023 • 1 min read