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Braden Dawson

Founder & Director

Bio

Braden is the founder of Web Antler – a digital marketing expert who is passionate about quality and standout campaign results. Using superior strategy and tactics, he delivers the greatest visibility and conversions across digital channels for the budget.

He has spent more than a decade working with campaign data – analysing it, finding the gaps and opportunities, then defining where and how to leverage them for peak performance. His focus is always on results, designing seasonal and annual campaign strategies and tactics to drive search and advertising performance.

Braden made his mark at multi-national agencies FCB and OMD working on large, digital brands including Spark, AMP, AA Insurance, Rabo Bank and BMW. He founded Web Antler in 2017 to do digital better, smarter and give ambitious brands access to the talent, thinking and resources usually only available from the large agencies.

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Grow a NZ Business Internationally (What It Really Takes)

New Zealand businesses looking to make their mark on the global stage can gain invaluable insights from those who’ve already been there before like Bob Weir from Pinpoint Business, with years of experience guiding Kiwi companies.

Braden Dawson

18 May 2025 • 3 min read

The Australian Expansion Trap: Why NZ Businesses Fail Without the Right Market Research

Heading to Australia feels like a no-brainer for many New Zealand businesses. Success across the ditch requires much more than copying and pasting your current strategy. You’ve got to dig into what makes Australian's tick.

Braden Dawson

10 Jun 2025 • 4 min read

Going Global, Staying Smart: Lessons from a Commercialisation Expert

Peter Torrington, a commercialisation specialist, has seen it all: chasing one-off sales, underestimating Australia, and failing to validate market demand. We’ll explore how to avoid pitfalls and get set up for long-term success.

Braden Dawson

4 Mar 2025 • 3 min read

How Much Does SEO Cost in Australia? A Transparent Guide for NZ Businesses

Want to know how much SEO costs in Australia? Discover SEO pricing for small to enterprise businesses, what influences costs, and why Web Antler is the best choice for NZ businesses expanding into AU. Get a Free SEO Audit today!

Braden Dawson

7 Apr 2025 • 3 min read

Kangaroo Country: Making the Jump into the Australian Market

Australia an attractive market full of opportunities. But crossing the Tasman is no small feat—it requires careful planning, research, and a clear strategy to succeed.

Braden Dawson

4 Feb 2025 • 1 min read

How New Zealand Exporters Can Thrive in the Canadian Market

Canada provides an appealing balance of opportunity and manageable risk for Kiwi exporters. Drawing on insights from Marketing and Management Consultant, Najib Jutt, this guide explores why Canada should be on your radar.

Braden Dawson

15 Oct 2024 • 3 min read

Data Layer Push Example: Basic Form Submission

It's time to track your website forms. To set this up, you may need to add additional code (a data layer push) to your form —whether for contact inquiries, newsletter sign-ups, or other user actions—this is essential.

Braden Dawson

4 Nov 2024 • 1 min read

BNZBA Exporter Workshop - Addressing International Expansion

At the British New Zealand Business Association’s Exporter Workshop earlier this month, Danny spoke on the complexities of international expansion and experiences of working with New Zealand companies across various markets.

Braden Dawson

25 Sep 2024 • 4 min read

Innovation and Creative Problem Solving; The Story of NZ's Startup Scene

Richard Liew, founder and editor of NZ Entrepreneur, shares his extensive knowledge on the evolution of New Zealand’s startup ecosystem, the unique strengths and challenges faced by Kiwi entrepreneurs.

Braden Dawson

15 Jul 2024 • 3 min read

Behind the Curtain of Little Beauties' Export Adventure

Little Beauties, Tristan Wastney, takes us through his journey, transforming a family-run venture into an international success. We delve into his experiences, strategies, and lessons learned during their global expansion.

Braden Dawson

4 Jun 2024 • 4 min read

Your Action Plan for Going Global

We spoke with Peter Robinson, a Beachhead Advisor for NZTE, to share his expert insights on what can help NZ SMEs successfully launch and expand their operations abroad.

Braden Dawson

6 Aug 2024 • 3 min read

5 Key Strategy Pillars for Companies Going Global

Overseas expanding requires focus on strategic essentials: embracing market-led growth strategies, navigating through subjectivity, leveraging market intelligence, explore innovative avenues, the role of preparation and research.

Braden Dawson

14 Apr 2024 • 4 min read

Financial Strategies for NZ SMEs Eyeing International Expansion

Discover how NZ SMEs can conquer global markets with our expert financial strategies. Learn to set financial indicators, secure capital, and adapt to new consumer behaviours for successful international expansion.

Braden Dawson

21 Nov 2023 • 2 min read

5 Myths about Programmatic Advertising

Programmatic advertising has become a driving force in the digital marketing world, revolutionizing the way businesses reach their target audiences. We debunk five common myths about programmatic advertising.

Braden Dawson

9 Nov 2023 • 2 min read

Unlocking the American Market: A Kiwi's Guide to Multi-Million Dollar Success in the USA

Insights and strategies for New Zealand businesses aiming to expand and succeed in the competitive American market, based on Neil Swindale's successful journey.

Braden Dawson

18 Jun 2024 • 2 min read

Business Strategies for International Expansion

The art of international business growth. Learn proven strategies from Prem Chand, a global expansion expert, and set your business on the path to international success.

Braden Dawson

12 Dec 2023 • 4 min read

Key Insights from Windsor Hardware's Journey to Australia

Dive into Windsor Hardware's journey into Australia. Discover the blend of innovative strategies and real-world insights that transformed challenges into lucrative opportunities.

Braden Dawson

13 May 2024 • 1 min read

Expanding Your Business Internationally: What the Experts Know

Explore expert insights on scaling your business internationally. Learn from the masters of global expansion and set your business on a course for unparalleled growth.

Braden Dawson

1 Nov 2023 • 2 min read

Insider Secrets to Building Unshakeable Trust and Scaling Globally

Discover the game-changing strategies for taking your business global. Learn how to build trust, leverage invaluable resources, and commit to success in new markets. Read now for actionable insights

Braden Dawson

25 Sep 2023 • 3 min read

How to Expand Your Business Overseas (Blueprint)

Are you ready to take your company global? Navigating new markets may be a nightmare or a goldmine. Uncover the secrets to successfully developing your business internationally.

Braden Dawson

12 Sep 2023 • 5 min read

Unlock Global Profits: 3 Actionable Insights to Triple Your Revenue Overseas

Discover how to successfully expand your business internationally with actionable insights from industry expert Colin Kennedy. Learn the secrets to tripling your overseas revenue. Read now!

Braden Dawson

7 Sep 2023 • 3 min read

How MACVAD Unlocked Global Success (and How You Can Too)

In a candid conversation with a seasoned business leader, we've unearthed some golden nuggets of wisdom that could be your roadmap to global success. Dive in to discover what you wish you knew before going global!

Braden Dawson

24 Oct 2023 • 2 min read

$100K International Business Decision That You Can Learn From

Expanding overseas? It's thrilling. It's promising. But it's not without its hurdles. Meet Ethan, who took the plunge into international waters with his meal replacement business.

Braden Dawson

31 Aug 2023 • 2 min read

Google Search Ad Benchmarks NZ 2025

Dive into an extensive analysis of Google Ads benchmarks across New Zealand's key industries. Uncover insights on Average CTR, CPC, and CVR, and learn how your business can not only meet but exceed these standards.

Braden Dawson

9 Apr 2024 • 4 min read

Can Social Media Provide Strong ROI for B2B or is it too Risky?

Acclimatising Social Media Strategy for B2B Communications" - can social media can offer a strong B2B ROI or if it too risky.

Braden Dawson

28 May 2023 • 5 min read

Social Media for B2B Success: NZ Trends & Stats for 2024

Unlock the power of social media for B2B marketing with our comprehensive guide.

Braden Dawson

16 Jan 2024 • 5 min read

The Power of Commercial Insight: Transforming B2B Marketing and Driving Change

Explore the transformative power of commercial insights for B2B businesses, featuring insights from Pat Spenner's presentation at the 2023 Tech Marketers Conference in Auckland

Braden Dawson

16 May 2023 • 4 min read

AI Future Trends: Key Insights from a Cambridge Professor

Discover the awe-inspiring potential of AI and its profound impact on society in this thought-provoking blog.

Braden Dawson

11 May 2023 • 4 min read

B2B vs. B2C Marketing in New Zealand - What's the Difference?

What's the difference between B2B and B2C marketing? We comprehending their distinctive characteristics and how to develop marketing tactics that are actually effective in the New Zealand market.

Braden Dawson

30 Apr 2023 • 4 min read

Upgrade to Google Analytics 4 (GA4) Today

On 1 July 2023, GA3 will stop processing data. You should configure a new Google Analytics 4 (GA4) property, or one will be created for you, which we highly recommend avoiding.

Braden Dawson

16 Feb 2023 • 1 min read