Outthink, Outperform and Overdeliver
Barkers Clothing are ahead of the curve with their fashion and wanted to apply that same approach to their advertising too. Web Antler had identified early on that they were missing out on reaching an increasing percentage of their core consumers, due to cookieless devices and experiences.
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Navigating a cluttered fuel card market with limited resources and a complex customer journey was not an easy task for KORA.
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As blood, sweat and… money are poured into getting users to a website, how much effort is put into ensuring users actually convert? Web Antler applied CRO practises as part of the marketing and media plan to look at the whole user experience from first touch to last.
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Entering the SEO arena, KORA faced stiff competition from two established brands bearing its name and massive players in the fuel card industry. This wasn't just about standing out but clawing its way up against giants with enormous budgets.
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How does a small NZ company take on two global brands (Elon and Starlink) that dominate conversation when it comes to Satellite Internet and outrank them on brand terms in 2021?
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